Aramis

Aramis is a classic American men’s fragrance label introduced by Estée Lauder in the 1960s and built around a traditional “menswear” idea of grooming: polished, confident, and timeless. It became notable for bringing a prestige men’s scent into wider department-store circulation and later broadened into a full grooming-oriented brand. Aramis remains positioned as heritage masculine perfumery—clean, tailored, and deliberately old-school—within the Estée Lauder brand family.