Dana

Dana is a heritage fragrance company with roots in early 20th-century perfumery, known for classic, mass-market perfumes that became widely recognizable in department stores and gift sets. Founded in 1932 by Javier Serra, the company built its identity on accessible glamour—releasing long-running staples that helped define mid-century mainstream perfumery. Today, Dana’s lineup is often associated with enduring “classic” scents and nostalgia-driven releases, keeping its long-standing fragrance legacy in active rotation for collectors and everyday wearers.