Zoologist

Zoologist is a Toronto-based niche house founded by Victor Wong that builds each fragrance around an animal—its habitat, behavior, and cultural associations—translated into imaginative scent form. The brand is known for working with a wide range of perfumers and for embracing creativity, surprise, and strong narrative character, from wearable crowd-pleasers to deliberately unconventional compositions. Across the line, the goal is exploration: perfumes that feel vivid, story-driven, and distinct rather than generic.