Yosh

YOSH is an indie perfumery founded by perfumer Yosh Han, blending a studio-art mindset with an interest in scent as culture, identity, and personal ritual. The line often favors expressive but thoughtfully structured compositions—modern woods, musks, and nuanced florals—crafted to feel intentional and distinctive rather than mass-market, with the broader brand world also spanning education, workshops, and creative projects.