Pacifica

Pacifica is a modern American beauty brand with a strong emphasis on vegan and cruelty-free products, with fragrance as one pillar of a broader personal-care lineup. Founded in the 1990s, it helped popularize accessible “cleaner” positioning in mainstream beauty, pairing approachable price points with playful, lifestyle-friendly scents. The brand’s perfumes tend to be easy to wear and widely available, designed to fit into everyday routines alongside skincare, body care, and cosmetics.