Serge Lutens

Serge Lutens is widely regarded as a pillar of modern niche perfumery, known for dramatic, artistic compositions that often feel literary or cinematic in tone. The brand’s catalogue ranges from incense and resin to dense florals, spices, and woods, with an emphasis on mood, texture, and narrative rather than trend-chasing. Many releases became cult favorites for their distinctive signatures and willingness to explore darker or more unconventional themes, helping shape what “niche” could mean for a wider audience.