Bath and Body Works

Bath & Body Works is a U.S.-based retail brand founded in 1990 and best known for high-variety body care, candles, and home fragrance with strong seasonal storytelling. Rather than a traditional perfume house, it operates like a fast-moving scent studio—cycling through themed collections, limited editions, and crowd-pleasing profiles built for gifting and everyday wear. The brand’s popularity comes from breadth and immediacy: familiar notes, clear scent concepts, and frequent newness tied to holidays, trends, and comfort scents.