Fragrances

Z Zegna Fresh lightens the Z Zegna line into a brighter and more transparent fresh masculine with an easy casual feel. It feels sporty and clean without becoming generic.

Z Zegna Shanghai is a 2016 line extension that continues the polished modern Z Zegna identity in a more city-themed contemporary direction. It feels current and easy to wear.

An experimental spring-themed composition connected to the Currentzis / Perm Opera project, built around the idea of renewal rather than easy freshness. It suggests cold stones, incense, green air, resin, cannabis-like herbal facets, and ambergris warmth. The effect is austere, spiritual, and quietly strange, with spring treated as ritual and emergence.

A self-portrait-like fragrance named with the Cyrillic letter for “I,” built around identity, memory, and emotional dislocation. It suggests skin, smoke, dry materials, and an abstract personal atmosphere rather than a familiar perfume structure. It feels introspective, foreign and familiar at the same time, like trying to recognize oneself in a dream.