Fragrances

A bright apple-blossom fragrance with crisp fruit, airy petals, and a clean modern drydown. It feels cheerful and optimistic, like a sunlit orchard translated into a soft everyday perfume.

A smoky fragrance that softens the usual sharpness of smoke with ambered warmth and smooth woods. It feels atmospheric and molten, as if incense and charred wood are melting into a sweeter resinous base.

A radical lavender fougère that twists the herb through citrus, malt, hops, wax, mineral darkness, caramelized facets, florals, woods, resins, musk, civet, castoreum, and ambergris-like salt. It begins aromatic and strange, then becomes floral, leathery, animalic, and smoky, feeling both barbershop-adjacent and completely alien.

Memento appears to sit in the softer romantic side of the brand, presenting a feminine polished style in line with the rest of the house. It feels like a continuity release rather than a dramatic departure.

A bright rose freshened with mandarin and bergamot, then softened by white musk. It feels dewy, smiling, and airy, giving the rose a garden-picked clarity instead of a heavy, formal style.

Mémoire d’une Odeur is a modern Gucci outlier, pairing chamomile, almond, musks, and woods in a softly aromatic unisex composition. It feels introspective, airy, and more concept-driven than most mainstream Gucci releases.

A luminous floral-musky scent with neroli, petitgrain, bergamot, orange blossom, jasmine sambac, and soft ambered woods. It feels breezy and sunlit, with a tropical-island polish that stays elegant and clean instead of turning syrupy or overtly beachy.

Memoir Man is a dark aromatic-leathery green fragrance with absinthe-like bitterness, basil, mint, incense, lavender, rose, tobacco, sandalwood, oakmoss-like depth, leather, vanilla, and musk. It feels intellectual, shadowed, and unmistakably niche.

A deep vanilla-woods fragrance where benzoin, guaiac, oak, and a faint smoky resinous warmth make the sweetness feel rugged and transportive. It is cozy, yes, but also shadowed and adventurous, like vanilla carried through a cabin full of old timber.

Memoir Woman is a dark green-woody floral with wormwood-like bitterness, cardamom, mandarin, pepper, rose, jasmine, frankincense, labdanum, leather, styrax, oakmoss-like depth, and musk. It feels mysterious, dramatic, and highly atmospheric.

A seasonal DUA original with a bright warm-weather feel, likely designed around freshness, ease, and celebratory wear. It reads casual, friendly, and sunny rather than dark or formal.

Cèdre Secret from the Mémori line uses cedar as the backbone of a smooth clean woody composition with the house’s usual transparency. It feels refined, modern, and quietly meditative.

Encens Lumière explores incense in a softer and more luminous way than darker resinous fragrances usually do. It feels polished, sheer, and quietly spiritual rather than heavy.

A nostalgic winter fragrance with spice, resin, woods, sweetness, and a warm holiday atmosphere. It suggests dried fruits, evergreen shadows, ambered warmth, and old seasonal decorations rather than a simple candle-style spice scent. Cozy, wistful, and gently dark.

Poudre Matcha gives the Mémori line a softly tea-powdered profile that feels serene and minimalist rather than gourmand. It comes across as modern, airy, and contemplative.

A salty Mediterranean floral-citrus inspired by whitewashed stone, sea air, and early morning light. Bergamot, neroli, and orange blossom give it a bright coastal lift, while soft musks and mineral warmth suggest sun on limestone. It feels clean, luminous, and gently salty rather than aquatic in a generic way.

A polished Fragonard fragrance with a clear, accessible structure and a graceful drydown. Mensonge fits the house's Grasse style: easy to understand, smoothly blended, and more focused on charm and wearability than on shock value.

A crisp herbal cologne with mint and rosemary at the center. It feels cooling, green, and invigorating, with an aromatic freshness that dries down clean, light, and casually elegant.

Menthe Fraîche is one of the freshest entries in the house, built around mint in a clean green-citrus style that feels bright and very natural. It is breezy, transparent, and especially good in warm weather.

A dark gourmand-oud fragrance with salted caramel, Italian lemon, dark plum, coffee, amber, resin, cassis, boya oud, sandalwood, and tonka bean. It opens sweet, tart, and bright, then moves into roasted coffee and dark fruit before settling into smoky oud and warm tonka. It feels commanding and composed, like caramelized fruit, coffee, and polished woods in a dark room.